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So many brands are climbing aboard the direct-to-consumer D2C bandwagon these days that its hard to keep track of them. One thing has become very clear: Becoming a D2C brand is a lot tougher than building a website and taking orders.Take Yasso Yogurt, which is one of the newest brands to launch a direct sales channel. Its a frozen Greek yogurt brand that has enviable physical store distribution at chains such as Stop Shop and Target.Heading into 2020, one of its key planning initiatives was to launch a direct channel in 2021. There were reasons for the time lag between decision and execution. Shipping yogurt is a challenge tha stanley polska t goes beyond simple supply chain issues. It involves packing refrigerants, two-day delivery and other considerations. But then came the pandemic, when Yassos customers started ordering their groceries online. It didnt take long for that 2021 plan to be pressed into service. At Yasso, we continuously look for ways to innovate and impro stanley tumblers ve our consumer experience and offerings, ensuring that Yasso is available for purchase where consumers choose to shop. The significant increase in online shopping this year led us to expedite our D2C timeline, with Yasso now available to order directly to your door, stanley cup 8221; said聽Craig Shiesley, Yasso CEO. The addition of the direct-to-consumer option provides our fans with a convenient way to purchase our craveable products without having to leave their homes. And we ;ll use this new platform to gather f Xavm MENA Platforms Leverage Social Commerce to Appeal to Connected Consumers

The Global Business Travel Association GBTA wants travel providers to accept virtual payments and has stanley quencher formed a task force in an effort to explore how to boost adoption of virtual payments in business travel.Reports this week said the GBTA formed a virtual payment task force to understand friction associated with hotels whe stanley us n accepting virtual cards as payment. The group also wants to educate the business travel space on virtual payments and the benefits of virtual cards. To say that hotels were left out of the process by creating these virtual cards solutions would probably be true, said CSI globalVCard CVP of travel Juliann Pless, who is co-chair of the task force.The executive added that, following the GBTAs annual conference last year, me stanley mug mbers of the corporate travel and payments space expressed interest in continuing the conversation and led GBTA to form the task force. There are now 22 members of the group, reports said. have certain rules and regulations that they have to follow when it comes to the chargeback process, credits and refunds, and virtual cards can pose a bit of a barrier to that process for them, Pless said of the challenges hotels face when accepting the payment tool. They are just as eager to get some kind of standardization in place so that the process is easy and seamless. Were collecting a bunch of information that were then doing to use to formulate different deliverables that we can provide out to the industry, whether its collateral,